Aug 14, 2018  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Department of Marketing and Supply Chain Management


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Marketing Management

The objective of the Marketing and Supply Chain Management Department is to provide a broad view of the marketing process and to develop an understanding of all the factors involved in the marketing of goods and services.

Marketing Management majors study the practical application of marketing concepts, including procedures for developing promotion, pricing, distribution, and sales management strategies. Additionally, instruction is provided in market research, buyer behavior issues, and a variety of market programming topics.

Program objectives for a B.B.A. in Marketing Management are found here.

Supply Chain Management

Supply Chain Management majors study the functions that comprise supply chain management including logistics, purchasing/sourcing, operations, and transportation. Logistics procedures and strategies, warehousing, inventory management, and order processing are covered. Emphasis on analysis of the competitive environment, distribution network alternatives, and customer service aspects provide a background in each functional area to enable students to pursue their areas of interest.

Programs

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