The program objectives for a B.A. in Communication are linked to five key areas:
Performance: Students will demonstrate competence in producing messages for different purposes, audiences, and contexts.
Analysis and Critical Thinking: Students will analyze, interpret and evaluate messages across various forms and contexts.
Knowledge: Students will know the development of communication studies from its rhetorical roots through social scientific perspectives to contemporary critical approaches.
Ethics: Students will articulate ethical principles and apply them in diverse communication contexts.
Mediated Communication: Students will understand the impact of media forms on communication processes.