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Student ID:__________________________ Student Name:_______________________ Advisor Name:_______________________ Catalog: UofM 2021-2022 Undergraduate Catalog Program: Advertising (B.A.) Minimum Credits Required:__________________

Advertising (B.A.)

The Bachelor of Arts in Advertising trains students for advertising careers in agency, corporate, non-profit, and freelance settings. The advertising program is offered on campus in Memphis. Students learn multiple functions of the advertising business, including ad campaign development and execution, brand management, target audience research, media buying, and creative strategy development. Advertising students also graduate with Google analytics and social media analytics certifications. The Advertising major trains students to work as account executives, account planners, brand managers, copy writers, media buyers, media planners, researchers and social media managers. Advertising students take 51 hours of credit from Journalism and Strategic Media and 9 hours from the Fogelman College of Business and Economics.

Students are strongly encouraged to use elective hours to obtain a minor. Minors in Marketing, Social Media Marketing, or foreign language are recommended.

University General Education Program (41 hours)

See Graduation from the University for the University General Education Program requirements.

College and Degree (B.A.) Requirements (6-9 hours)

The College and Bachelor of Arts requirements are in addition to the University General Education Program requirements that are listed above.

Journalism and Strategic Media Core (21 hours)

Course NameCredit Hours:Term TakenGradeGen Ed
JRSM 1700 - Intro to Media ** Credit Hours: (3)
JRSM 1750 - Precision Language ** Credit Hours: (3)
JRSM 2121 - Media Writing ** Credit Hours: (3)
JRSM 4700 - Media Law ** Credit Hours: (3)

Internship or Practicum

Course NameCredit Hours:Term TakenGradeGen Ed

Select one of the following (3 hours):

JRSM 4930 - Media Internship ** Credit Hours: (3)
JRSM 4940 - Student Media Practicum Credit Hours: (1-3)

Core Elective

Course NameCredit Hours:Term TakenGradeGen Ed

Select two of the following (6 hours):

JRSM 4702 - Media, Diversity & Society ** Credit Hours: (3)
JRSM 4704 - Issues in Sport and Media Credit Hours: (3)
JRSM 4708 - Media Ethics Credit Hours: (3)
JRSM 4716 - Media History Credit Hours: (3)
JRSM 4720 - Presidents and the Press Credit Hours: (3)
JRSM 4910 - Social Media and Society** Credit Hours: (3)

Advertising (30 hours Journalism and Strategic Media and 9 Marketing hours):

Advertising Major Core (30 hours)

Course NameCredit Hours:Term TakenGradeGen Ed
ADVR 3300 - Intro to Advertising ** Credit Hours: (3)
ADVR 3310 - Branding and Strategic Media Credit Hours: (3)
ADVR 3320 - Strategic Account Management Credit Hours: (3)
ADVR 3321 - Copywriting Credit Hours: (3)
ADVR 3324 - Creative Strategy Credit Hours: (3)
ADVR 3330 - Digital Analytics & Evaluation Credit Hours: (3)
ADVR 4326 - Advertising Research Credit Hours: (3)
ADVR 4327 - Media Planning Credit Hours: (3)
ADVR 4328 - Strategic Adv Campaigns Credit Hours: (3)
JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)

Marketing (9 hours)

Select three of the following (9 hours):

Course NameCredit Hours:Term TakenGradeGen Ed
MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
MKTG 3012 - Consumer Insights Credit Hours: (3)
MKTG 3140 - Integrated Marketing Communications Credit Hours: (3)
MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)

Electives

Completion of courses to bring the total to 120 semester hours.

Typical 4-Year Advertising Sequence

Freshman Year

Course NameCredit Hours:Term TakenGradeGen Ed
JRSM 1700 - Intro to Media ** ** Credit Hours: (3)
JRSM 1750 - Precision Language ** Credit Hours: (3)
ENGL 1010 - English Composition** Credit Hours: (3)
  • Foreign Language/B.A. (3)
  • Social/Behavioral Sciences (3)

    •  

    JRSM 2121 - Media Writing ** Credit Hours: (3)
    JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)
    ENGL 1020 - English Comp/Analysis** Credit Hours: (3)
  • Foreign Language/B.A. (3)
  • Math (3)*

    • Semester Totals 30 hrs

    Sophomore Year

    Course NameCredit Hours:Term TakenGradeGen Ed
    ADVR 3300 - Intro to Advertising ** Credit Hours: (3)
    ENGL 2201 - Literary Heritage ** or ENGL 2202 - Lit Heritage: African-American **   Credit Hours: (3)
  • Foreign Language/B.A. (3)
  • History (3)*
  • Humanities/Fine Arts (3)*

    •  

    ADVR 3321 - Copywriting Credit Hours: (3)
    ADVR 3310 - Branding and Strategic Media Credit Hours: (3)
  • Foreign Language/B.A. (3)
  • Humanities/Fine Arts (3)*
  • Natural Science (4)*

    • Semester Totals 31 hrs

    Junior Year

    Course NameCredit Hours:Term TakenGradeGen Ed
    ADVR 3324 - Creative Strategy Credit Hours: (3)
  • Marketing (3) Suggested course: MKTG 3010 - Principles of Marketing **   
  • Natural Science (4) 
  • History (3) *
  • Elective/Minor (3)

    •  

    ADVR 3320 - Strategic Account Management Credit Hours: (3)
    COMM 2381 - Oral Communication ** Credit Hours: (3)
  • Marketing (3)
  • Marketing (3)
  • Elective/Minor (3)

    • Semester Totals 31 hrs

    Senior Year

    Course NameCredit Hours:Term TakenGradeGen Ed
    ADVR 4326 - Advertising Research Credit Hours: (3)
    ADVR 4327 - Media Planning Credit Hours: (3)
    ADVR 3330 - Digital Analytics & Evaluation Credit Hours: (3)
    JRSM 4700 - Media Law ** Credit Hours: (3)
  • Elective/Minor (3)

    •  

    ADVR 4328 - Strategic Adv Campaigns Credit Hours: (3)
    JRSM 4930 - Media Internship ** or JRSM 4940 - Student Media Practicum  Credit Hours: (3)
  • JRSM Core Elective (3)
  • JRSM Core Elective (3)
  • Elective/Minor (3)

    • Semester Totals 30 hrs

    Total Hours: 120

    Internship elective highly recommended last semester to enhance employability and complete minimum of 120 hours for degree.

    Hours Required for Graduation: 120

    *Must satisfy University General Education Program Requirement

    **JRSM 1700 fulfills Social Science General Education Requirement

    Notes:





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