Dec 11, 2024  
UofM 2019-2020 Undergraduate Catalog 
    
UofM 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 3324 - Creative Strategy

Credit Hours: (3)
Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week. PREREQUISITE: JRSM 2121 , JRSM 3900 .



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