Credit Hours: (3) Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interacive technieques will be explored. Branding campaigns will be created and evaluated. PREREQUISITE: ADVR 3300 or PBRL 3400 and Permit and 45 hours
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