PBRL 4430 - Media Relations

Credit Hours: (3)

Description: Development of media relations skills, including advanced writing of collateral materials, presentations, pitching and media training. Build effective and proactive work strategies with media through various tools including news conferences, media interviews and press conferences, and how PR professionals must mix traditional with new media outlets to most effectively promote their clients and employers. Strategic tools and techniques for developing successful media relationships will be explored. PREREQUISITE: PBRL 3421, Permit and 60 hours