PUBH 8306 - Linear Struct Modeling

Credit Hours: (3)

Description (PSYC 7306-8306). The purpose of this course is to provide students with an introduction to structural equation modeling (SEM). An emphasis will be placed on helping students use/apply SEM methodology to answer research questions in their areas of interest. After completing this course, students should be able to (1) conduct structural equation analyses using SAS, AMOS, and Mplus, (2) communicate results of structural equation analyses in both written and verbal form, (3) evaluate strengths and limitations of studies employing SEM techniques, and (4) provide consultation to colleagues on SEM related issues. PRE-REQUISITES: PUBH 7152 OR EQUIVALENT. PREREQUISITE(S): MKTG 3010 and 4901 (or equivalents); or MKTG 7060; or permission of instructor.