PADM 7644 - Nonprofit Branding and Storytelling **

Credit Hours: 3

Description This course is designed to introduce a range of strategies, tactics, techniques, and approaches to creating and activating a nonprofit organization’s public presence and positioning. The course will span across and tie together mission-based organization topics including marketing and development, branding, storytelling, content marketing, and strategic communications. Specific subset topics include donor engagement, market research, messaging, power of content, public relations, digital marketing, Board/CEO engagement, and digital and crisis communications.