MKTG 6250 - Behavioral Research for Marketing Organizations

Credit Hours: 3

Description Human judgment and decision making is complicated. This course will introduce students to a variety of models and behavioral research methods today’s marketers are using to gain deeper understanding of the psychological processes underlying consumer choice. Covered topics include: basics of experimental design, A/B testing, behavioral pricing, and the application of biometric research tools, such as eye-tracking, EEG, and facial coding in response to marketing research questions. PREREQUISITE(S): SCMS 3711 or equivalent Standard Letter