ADVR 3310 - Branding and Strategic Media

Credit Hours: (3)

Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Concepts such as using brands to create market value, brand equity and brand power, and developing brand strategies and tactics will be explored. Branding campaigns will be created and evaluated. Prerequisite(s): ADVR 3300 or PBRL 3400 or STRM 3200