Dec 12, 2019  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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SPRT 7420 - Sport Marketing

(3) Basic market concepts with applications to sport and leisure organizations, including urban sport and leisure market consumer behavior, strategic market planning, marketing mix component integration, and market information management PREREQUISITE(S): PREREQUISITE: MKTG 3010 and 4901 (or equivalents); or MKTG 7060; or permission of instructor.



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