JRSM 7416 - Global Strategic Communication **

(3) This class looks at a wide variety of concepts from other courses, including writing, social media usage, research, management, and audience analysis, to understand them in a global context. There is also a critical discussion of strategic communication work, encouraging students to think about a broader variety of responses and reactions. This include both how to develop an integrated, holistic global communication program, and how to manage such a program.