HPRM 7320 - Advanced Hospitality Marketing

(3) (7030) The course provides an overview of the function of marketing as it relates to the hospitality industry. Important topics include marketing concepts, service characteristics, marketing environment and intelligence, marketing research, marketing mix, segmentation, targeting positioning, distribution channels, and new media marketing techniques. Special emphasis will be placed on the analysis of the marketing environment and the diversity of marketing practices used by hospitality marketers in today’s global market place.