HPRM 7870 - Res. & Data Analysis in Hosp

(3) This course aims to provide an understanding of the value and limitations of business research. Students will be introduced to some key research methods and design issues. This course will also provide a survey of research methodology currently used in the field of hospitality administration and management. In addition to learning basic research methods and approaches, the student will relate these items to the analysis of projects and learn of existing research problems confronting administrators and managers. PREREQUISITE(S): PSYC 7301, PSYC 7302, PSYC 7303, and permission of instructor.