HPRM 7651 - Drv Sales & Rev in Hosp

(3) This class revolves around the verification and application of marketing concepts that were taught in prior marketing courses. If you have forgotten these basic concepts, reacquaint yourself with them. Marketing directly relates to revenues, sales, and profitability. The tools used can directly or indirectly affect these outcomes. Within marketing there are very few singularly “best” solutions. Far too many students feel marketing is just advertising: it is not. This course will help fine tune already existing skill sets. It is vital that you realize hospitality companies expect stellar writing and presentation skills as well as statistical and marketing related tools. They also want people who know what is happening in the hospitality marketplace today. To help in this expectation you will read many articles related to the business industry from various sectors including the hospitality industry.