University General Education Program (41 hours)

See Graduation from the University  for the University General Education Program requirements.

Bachelor of Arts (B.A.) (6-9 hours)

The Bachelor of Arts requirements  are in addition to University General Education Program requirements.

Journalism and Strategic Media Core

• JRSM 1700 - Survey of Media ** Credit Hours: (3)
• JRSM 1750 - Precision Language ** Credit Hours: (3)
• JRSM 2121 - Media Writing ** Credit Hours: (3)
• JRSM 3900 - Visual Media ** Credit Hours: (3)
• JRSM 4700 - Media Law ** Credit Hours: (3)

Advertising (24 Journalism and Strategic Media and 6 Marketing hours):

• Major Core 

• ADVR 3300 - Survey of Advertising ** Credit Hours: (3)
• ADVR 3310 - Branding and Strategic Media Credit Hours: (3)
• ADVR 3324 - Creative Strategy Credit Hours: (3)
• ADVR 4326 - Advertising Research Credit Hours: (3)
• ADVR 4327 - Media Planning Credit Hours: (3)
• ADVR 4328 - Strategic Adv Campaigns Credit Hours: (3)
• JOUR 4900 - Creative Media Lab Credit Hours: (3)
• ADVR/JOUR/JRSM/PBRL elective (3)

•  

• Marketing courses (6 hours)

• MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
• MKTG 3012 - Consumer Behavior ** Credit Hours: (3)

Electives (19-25 hours)

Completion of courses to bring the total to 120 semester hours.

Typical 4-Year Advertising Sequence

Total Hours: 120

Internship elective highly recommended last semester to enhance employability and complete minimum of 120 hours for degree.

Hours Required for Graduation: 120

*Must satisfy University General Education Program Requirement

**JRSM 1700  fulfills Social Science General Education Requirement