Dec 30, 2024

UofM 2019-2020 Undergraduate Catalog

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UofM 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Management, (B.B.A.)

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University General Education Program (41 hours)

See Graduation from the University for the University General Education Program requirements. Note that MATH 1830 , MATH 1421 , or MATH 1910 (Mathematics requirement) and ECON 2010 and ECON 2020 (Social/Behavioral Sciences requirement) with a minimum grade of “C” are specified for the B.B.A. degree.

Lower Division Business Core

No grade below “C” and a 2.25 GPA in the following Lower Division Business Core:

ACCT 2010 - Fundamentals of Acct I ** Credit Hours: (3)
ACCT 2020 - Fundamentals of Acct II ** Credit Hours: (3)
ECON 2010 - Intro to Macroeconomics** Credit Hours: (3)
ECON 2020 - Intro to Microeconomics** Credit Hours: (3)
MIS 2749 - Foundation/Information Systems ** Credit Hours: (3)
Take either:
SCMS 2710 - Business Analytics -Statistics ** Credit Hours: (3)
OR
MATH 1530 - Prob/Statistics/Non Calculus** Credit Hours: (3)
Take one from:
MATH 1830 - Elementary Calculus** Credit Hours: (3)
MATH 1910 - Calculus I ** Credit Hours: (4)
MATH 1421 - Honors Calculus I Credit Hours: (4)

Upper Division Business Core

No grade below “C” and a 2.25 GPA in the following Upper Division Business Core:

ACCT 3130 - Legal/Social/Political Environ ** Credit Hours: (3)
FIR 3410 - Financial Management ** Credit Hours: (3)
MGMT 3110 - Organization and Mgmt ** Credit Hours: (3)
MGMT 3510 - Business Communications ** Credit Hours: (3)
MGMT 4710 - Strategic Management ** Credit Hours: (3) (Registration limited to graduating seniors)
MIS 3210 - Critical Thinking Using Analytics ** Credit Hours: (3)
MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
SCMS 3510 - Operations Management ** Credit Hours: (3) (Take SCMS 3711 before SCMS 3510)
SCMS 3711 - Business Analytics - Tools ** Credit Hours: (3)
Choose one of the following international business electives:
ACCT 4625 - Internl Acct/IFRS/US GAAP ** Credit Hours: (3)
ECON 4350 - International Econ Credit Hours: (3)
ECON 4351 - International Monetary Theory/Policy Credit Hours: (3)
FIR 4550 - International Finance ** Credit Hours: (3)
MGMT 4510 - International Business Communication ** Credit Hours: (3)
MGMT 4810 - International Management ** Credit Hours: (3)
MIS 4310 - Global Information Technology ** Credit Hours: (3)
MIS 4321 - Global Outsourcing/Technology Credit Hours: (3)
MKTG 4530 - International Marketing ** Credit Hours: (3)

The Major (24 hours)

No grade below “C” and a minimum 2.25 GPA in the major.

A Minimum of 24 Upper Division Semester Hours in Marketing Courses as Follows:

SCMS 2610 - Introduction to Supply Chain Management ** Credit Hours: (3)
MKTG 3012 - Consumer Behavior ** Credit Hours: (3)
MKTG 3140 - Advertising/Sales Promotion ** Credit Hours: (3)
MKTG 4080 - Marketing Research ** Credit Hours: (3)
MKTG 4901 - Management of Marketing Strategies ** Credit Hours: (3)
and either
MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
or
MKTG 3410 - Building Buyer/Seller Relationships Credit Hours: (3)

Six Semester Hours Chosen by the Student From the Following:

MKTG 3320 - Retailing Management ** Credit Hours: (3)
MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
MKTG 3410 - Building Buyer/Seller Relationships Credit Hours: (3)
MKTG 4230 - Services Marketing Credit Hours: (3)
MKTG 4470 - Essentials of Negotiation ** Credit Hours: (3)
MKTG 4530 - International Marketing ** Credit Hours: (3)
MKTG 4550 - MKTG Sustain/Circular Economy Credit Hours: (3)
MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)
MKTG 4911 - Marketing Internship Credit Hours: (1-6)
SCMS 4620 - Logistics Management Credit Hours: (3)
SCMS 4650 - Supply Management Credit Hours: (3)

Electives (13 hours)

Lower division or upper division courses to bring the total of hours earned to 120.

Typical 4-Year Marketing Management Sequence:

Freshman Year

ENGL 1010 - English Composition** Credit Hours: (3)
Humanities/Fine Arts (3) *
MIS 2749 - Foundation/Information Systems ** Credit Hours: (3)
Elective (1-3)
MATH 1710 - College Algebra Credit Hours: (3) (if needed)
ENGL 1020 - English Comp/Analysis** Credit Hours: (3)
Elective (3)
Humanities/Fine Arts (3) *
ECON 2020 - Intro to Microeconomics** Credit Hours: (3)
MATH 1830 - Elementary Calculus** Credit Hours: (3)
or
MATH 1421 - Honors Calculus I Credit Hours: (4)
or
MATH 1910 - Calculus I ** Credit Hours: (4)

Semester Totals 28-30 hrs

Sophomore Year

ACCT 2010 - Fundamentals of Acct I ** Credit Hours: (3)
ENGL 2201 - Literary Heritage ** Credit Hours: (3)
or
ENGL 2202 - Lit Heritage: African-American ** Credit Hours: (3)
COMM 2381 - Oral Communication ** Credit Hours: (3)
Natural Science (4) *
SCMS 2710 - Business Analytics -Statistics ** Credit Hours: (3)
or
MATH 1530 - Prob/Statistics/Non Calculus** Credit Hours: (3)
ACCT 2020 - Fundamentals of Acct II ** Credit Hours: (3)
History (3) *
SCMS 2610 - Introduction to Supply Chain Management ** Credit Hours: (3)
ECON 2010 - Intro to Macroeconomics** Credit Hours: (3)
Natural Science (4) *

Semester Totals 32 hrs

Junior Year

MGMT 3510 - Business Communications ** Credit Hours: (3)
ACCT 3130 - Legal/Social/Political Environ ** Credit Hours: (3)
SCMS 3711 - Business Analytics - Tools ** Credit Hours: (3)
MIS 3210 - Critical Thinking Using Analytics ** Credit Hours: (3)
MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
MKTG 3012 - Consumer Behavior ** Credit Hours: (3)
MKTG 3140 - Advertising/Sales Promotion ** Credit Hours: (3)
MKTG major elective (3)
FIR 3410 - Financial Management ** Credit Hours: (3)
MGMT 3110 - Organization and Mgmt ** Credit Hours: (3)

Semester Totals 30 hrs

Senior Year

History (3) *
MKTG 4080 - Marketing Research ** Credit Hours: (3)
MKTG 3410 - Building Buyer/Seller Relationships Credit Hours: (3)
or
MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
SCMS 3510 - Operations Management ** Credit Hours: (3)
Elective (3)
MKTG major elective (3)
MKTG 4901 - Management of Marketing Strategies ** Credit Hours: (3)
Intl Business elective (3)
MGMT 4710 - Strategic Management ** Credit Hours: (3)
Elective (3)

Semester Totals 30 hrs

Total Hours: 120-122

Total Hours Required for Graduation: 120

*Must satisfy University General Education Program Requirement

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