Dec 08, 2021  
UofM 2019-2020 Graduate Catalog 
UofM 2019-2020 Graduate Catalog [ARCHIVED CATALOG]

Business Administration - Marketing Concentration, (PhD)

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See the beginning of this College section  for admission, prerequisites, and program requirements.

In addition to these requirements, the following are an integral part of expectations for students in the PhD program with a concentration in Marketing.

  1. Research: Students are exposed to a variety of methodological courses designed to enhance their capability to design, implement and conduct research studies which address relevant marketing problems. Students are expected to complete their Ph.D. programs of study with some record of success in publishing their research efforts through conference papers and/or journal manuscripts.
  2. Teaching: Developing teaching skills is a major component of the PhD program. In the course of the program, doctoral students are provided with a balanced teaching and research assistantship. Student evaluations as well as faculty input (by observing doctoral students teach) are used to assess teaching skills. If teaching skills are found inadequate, the PhD candidate will be advised an appropriate course of action.
  3. GPA Requirement: Marketing doctoral students are required to maintain a minimum of 3.50 GPA in the marketing courses.

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