Graduate Certificate

The Entrepreneurial Journalism Certificate program prepares students to start their own media-related businesses or bring innovation to legacy media organizations. It will emphasize knowledge of business fundamentals, marketing, advertising and public relations strategies for new businesses, and creating digital, multimedia content for media products or promotions.

Objectives of this program include:

1. To prepare students for today’s media landscape, which is undergoing unprecedented disruption as new digital technologies and changing economic realities have upended the practices and the business models of traditional media organizations. Students need to be able to understand this upheaval and be equipped to recognize opportunities for new businesses and ways traditional organizations can evolve to meet evolving demands.
2. To equip students with the skills they need not only to start their own media-related businesses but also to work as “intrapreneurs” within existing companies and to initiate and sustain change initiatives. They will learn startup fundamentals such as how to turn ideas into business plans, assess customer needs, pitch investors, and develop marketing, public relations and advertising strategies.
3. Students will hone their ability to use social media and a variety of cutting-edge digital tools necessary to market and create content for new media businesses.