Sep 28, 2023  
UofM 2021-2022 Undergraduate Catalog 
UofM 2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Public Relations - Strategic Social Media Concentration, (B.A.)

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The Bachelor of Arts in Public Relations, concentration in Strategic Social Media, equips students with the practical skills and critical knowledge that they need to use social media to deepen impact in any industry, including strategy development, digital analytics, paid and organic social campaigns, and audience research. Strategic Social Media concentration graduates typically work as social media managers, entrepreneurs, or as public relations professionals in government, corporate, nonprofit or agency settings. Strategic Social Media students take 51 hours of credit from Journalism and Strategic Media and 9 hours from the Fogelman College of Business and Economics.

Students are strongly encouraged to use elective hours to obtain a minor. Minors in Marketing, Social Media Marketing, or foreign language are recommended.

University General Education Program (41 hours)

See University General Education Program  for the General Education requirements.

College and Degree (B.A.) Requirements (6-9 hours)

The College and Bachelor of Arts requirements  are in addition to the University General Education Program requirements that are listed above.

Journalism and Strategic Media Core (15 hours)

Internship or Practicum

Strategic Social Media Concentration (24 hours)

Fogelman College of Business & Economics courses


Completion of courses to bring the total to 120 semester hours.

Typical 4-Year Public Relations – Strategic Social Media Concentration Sequence

Freshman Year

Semester Totals 30 hrs

Sophomore Year

Semester Totals 31 hrs

Junior Year

Semester Totals 31 hrs

Senior Year

Semester Totals 30 hours

Total Hours: 120

Hours Required for Graduation: 120

*Must satisfy University General Education Program Requirement

**JRSM 1700  fulfills Social Science General Education Requirement


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