The Bachelor of Arts in Public Relations, concentration in Strategic Social Media, equips students with the practical skills and critical knowledge that they need to use social media to deepen impact in any industry, including strategy development, digital analytics, paid and organic social campaigns, and audience research. Strategic Social Media concentration graduates typically work as social media managers, entrepreneurs, or as public relations professionals in government, corporate, nonprofit or agency settings. Strategic Social Media students take 51 hours of credit from Journalism and Strategic Media and 9 hours from the Fogelman College of Business and Economics.
Students are strongly encouraged to use elective hours to obtain a minor. Minors in Marketing, Social Media Marketing, or foreign language are recommended.