The Bachelor of Arts in Journalism, concentration in Creative Mass Media, trains students to be a well-rounded creative media professional. Creative mass media concentration graduates typically work as art directors, audio/video editors, content producers, creative directors, media designers, media photographers, social media managers, web designers and web strategists. Creative mass media concentration students take 52 hours of credit from Journalism and Strategic Media and 9 hours from the Department of Art and Design focused on graphic design or photography.
Students are strongly encouraged to use elective hours to obtain a minor. Minors in Graphic Design, Photography, Social Media Marketing, or foreign language are recommended.