Program: Social Media Analysis and Strategy Graduate Certificate - University of Memphis

Apr 03, 2025

2024-2025 GRADUATE CATALOG

The Graduate Certificate in Social Media Analysis and Strategy offers students skills and knowledge to broaden their use of social media in a professional setting, including using it to attract readers, clients and customers. The certificiate emphasizes knowledge of how to use social media, how to engage, the public, and how to analyze the information social media provides in order to improve performance and understanding.

Objectives of the program include:

To prepare students as professionals in advertising, public relations and journalism with the knowledge and current theories of how social media can be used to engage the public.
To equip students with the skills needed to use social media to do tasks such as enhance public perception of a product, increase marketability of a business and heighten brand awareness.
To certify students in multiple areas of social media analytics, such a HootSuite, Meltwater, Google AdWords, Google Digital Garage, and others.

Program Admission

Prospective students must submit the following in order to be considered for admission:

Application
Resume
Undergraduate Transcript
Goal Statement

Program Requirements (12 hours)

The Graduate Certificate in Social Media Analysis and Strategy requires 12 hours. Students are required to take JRSM 7330 Advanced Social Media and Community Engagement (3 hours) and JRSM 7412 Social Media Analytics and Evaluation. Then students would choose two of the following courses (3 hours each):

JRSM 7410 - Crisis Communication** Credit Hours: (3)
JRSM 7414 - Audience Analysis&Segmentation Credit Hours: (3)
JRSM 7416 - Global Strategic Communication ** Credit Hours: (3)
JRSM 7422 - Writing for Strategic Media ** Credit Hours: (3)

Graduation Requirements

Student must complete four courses with at least a B in each course.

Retention Requirements

Each student will meet with the JRSM graduate director for advising each semester. The graduate director will review the students’ progress in the program and offer advice on how to proceed. Students are required to maintain a B average to remain in good academic standing at the university. No student will get credit for a course unless the students gets at least a B. Any course where less than a B in received will have to be taken again.