The program goals for a B.A. in Communication are linked to five key areas:
Performance: Students will demonstrate competence in producing messages in various media for different purposes, audiences, and contexts.
Analysis and Critical Thinking: Students will analyze, interpret and evaluate messages across various forms and contexts.
Knowledge: Students will understand and apply communication and media theories and methods as appropriate to their concentration.
Ethics and Diversity: Students will articulate ethical principles and apply them in diverse communication contexts. Students will recognize and appreciate individual and cultural similarities and differences.
Mediated Communication: Students will understand the impact of media forms on communication processes.
Social Engagement: Students will understand and implement communication in their personal and public lives to respond to local, national, and global issues.