2024-2025 UNDERGRADUATE CATALOG
Strategic Media-Journalism and Strategic Media (Accelerated BA/MA)
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The Accelerated Bachelor’s-Master’s BA in Strategic Media to MA in Journalism and Strategic Media program creates an opportunity for high-ability undergraduate students to access more advanced experiences in Journalism and Strategic Media, exposes them to graduate-level study to ascertain if it meets their professional aspirations, and incentivizes them by accelerating their graduate program progression and completion.
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Recommended plan of study - Advertising Concentration
7000-level:- JRSM 7050 - Mass Comm Theory (JRSM Elective; strongly recommended)
- JRSM 7124 - Data Journalism (JOUR 4124)
- JRSM 7320 - Mass Media & Diversity (JRSM 4702)
- JRSM 7330 - Social Media & Community Engagement (STRM 4210)
- JRSM 7410 - Crisis Communication (STRM 4231)
- JRSM 7412 - Analytics and Evaluation (STRM 3250)
- JRSM 7510 - Information Design (CRMM 4920)
6000-level:- JRSM 6700 - Media Law (JRSM 4700)
- JRSM 6702 - Media, Diversity & Society (JRSM 4702)
- JRSM 6704 - Issues in Sport and Media (JRSM 4704)
- JRSM 6708 - Mass Media Ethics (JRSM 4708)
- JRSM 6720 - Presidents and the Press (JRSM 4720)
- STRM 6220 - Branding & Strategic Media (STRM 4220)
- STRM 6221 - Creative Strategy (STRM 4221)
- STRM 6222 - Account Planning & Management (STRM 4222)
- STRM 6290 – Campaigns Research & Planning (STRM 4290)
- STRM 6295 - Campaigns Implementation & Evaluation (STRM 4295)
Recommended plan of study - Public Relations Concentration
7000-level:- JRSM 7050 – Mass Comm Theory (JRSM Elective; strongly recommended)
- JRSM 7124 - Data Journalism (JOUR 4124)
- JRSM 7320 - Mass Media & Diversity (JRSM 4702)
- JRSM 7330 - Social Media & Community Engagement (STRM 4210)
- JRSM 7410 - Crisis Communication (STRM 4231)
- JRSM 7412 - Analytics and Evaluation (STRM 3250)
- JRSM 7510 - Information Design (CRMM 4920)
6000-level:- JRSM 6700 - Media Law (JRSM 4700)
- JRSM 6702 - Media, Diversity & Society (JRSM 4702)
- JRSM 6704 - Issues in Sport and Media (JRSM 4704)
- JRSM 6708 - Mass Media Ethics (JRSM 4708)
- JRSM 6720 - Presidents and the Press (JRSM 4720)
- STRM 6230 - Event Planning for PR (STRM 4230)
- STRM 6232 - Entertainment PR (STRM 4232)
- STRM 6233 - Media Relations (STRM 4233)
- STRM 6234 - Nonprofit PR (STRM 4234)
- STRM 6235 - Corporate PR (STRM 4235)
- STRM 6290 – Campaigns Research & Planning (STRM 4290)
- STRM 6295 - Campaigns Implementation & Evaluation (STRM 4295)
- STRM 6706 - PR Ethics & Advocacy (STRM 4706)
Recommended plan of study - Integrated Social Media Concentration
7000-level:- JRSM 7050 – Mass Comm Theory (JRSM Elective; strongly recommended)
- JRSM 7124 - Data Journalism (JOUR 4124)
- JRSM 7320 - Mass Media & Diversity (JRSM 4702)
- JRSM 7330 - Social Media & Community Engagement (STRM 4210)
- JRSM 7410 - Crisis Communication (STRM 4231)
- JRSM 7412 - Analytics and Evaluation (STRM 3250)
- JRSM 7510 - Information Design (CRMM 4920)
6000-level:- JRSM 6700 - Media Law (JRSM 4700)
- JRSM 6702 - Media, Diversity & Society (JRSM 4702)
- JRSM 6704 - Issues in Sport and Media (JRSM 4704)
- JRSM 6708 - Mass Media Ethics (JRSM 4708)
- JRSM 6720 - Presidents and the Press (JRSM 4720)
- STRM 6230 - Event Planning for PR (STRM 4230)
- STRM 6232 - Entertainment PR (STRM 4232)
- STRM 6233 - Media Relations (STRM 4233)
- STRM 6234 - Nonprofit PR (STRM 4234)
- STRM 6235 - Corporate PR (STRM 4235)
- STRM 6290 – Campaigns Research & Planning (STRM 4290)
- STRM 6295 - Campaigns Implementation & Evaluation (STRM 4295)
- STRM 6706 - PR Ethics & Advocacy (STRM 4706)
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Return to: Undergraduate Programs (All Programs)
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