Mar 28, 2024  
UofM 2019-2020 Graduate Catalog 
    
UofM 2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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JRSM 7330 - Soc.Media&Comm.Engagement **

(3) This course looks at how to create campaigns and relationships that build organizational voice, serial story telling, and working with a community to encourage strong organization-public relationships. Will also look at content creation on multiple technologies and platforms, including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.



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