|
Dec 12, 2024
|
|
|
|
ADVR 4327 - Media Planning Credit Hours: (3) Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. PREREQUISITE: JRSM 2121 , ADVR 3300 and MKTG 3010 . COREQUISITE: ADVR 4326
Add to Portfolio (opens a new window)
|
|