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Dec 26, 2024
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ADVR 4327 - Media Planning Credit Hours: (3) Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. PREREQUISITE: JRSM 2121 , ADVR 3300 and MKTG 3010 . COREQUISITE: ADVR 4326
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