Dec 26, 2024  
UofM 2021-2022 Undergraduate Catalog 
    
  Catalog Home
  COVID-19 Statement
  About UofM
  About Catalog
  Course Descriptions
  Undergraduate Catalog Archive
  Academics
  UofM President’s Message
  Academic Program Accreditation
  Academic Regulations
  Academic Year Calendars
  Academic Forms
  Explanation of Course Footnotes
  Academic Programs
  Undergraduate Programs
  Minors
  Degree Type
  Accelerated Programs
  Certificate
  Students
  Apply Now!
  Undergraduate Admissions and Orientation
  Transfer Students
  Military Students
  Dual Enrollment
  Student Aid & Scholarships
  University & Student Business Services (Bursar)
  Services for Students
  Parent & Family Involvement
  Campus Directory
  Campus Map
  Notice to Students
  Graduation from University
  General Education Requirements
  Planning
  General Requirements & Graduation
  College and Degree Requirements
  Colleges and Departments
  University Administration, Faculty and Staff
  College of Arts and Sciences
  College of Communication and Fine Arts
  College of Education
  College of Professional & Liberal Studies
  Fogelman College of Business & Economics
  Helen Hardin Honors College
  Herff College of Engineering
  Kemmons Wilson School of Hospitality and Resort Management
  Loewenberg College of Nursing
  School of Communication Sciences and Disorders
  College of Health Sciences
  School of Public Health
  UofM Global
  My Portfolio
HELP
UofM 2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

ADVR 4327 - Media Planning

Credit Hours: (3)
Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. PREREQUISITE: JRSM 2121  , ADVR 3300  and MKTG 3010 . COREQUISITE: ADVR 4326  


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)