Apr 19, 2024  
UofM 2021-2022 Undergraduate Catalog 
    
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UofM 2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 4327 - Media Planning

Credit Hours: (3)
Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. PREREQUISITE: JRSM 2121  , ADVR 3300  and MKTG 3010 . COREQUISITE: ADVR 4326  


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