Jan 30, 2025  
2023-2024 UNDERGRADUATE CATALOG 
    
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2023-2024 UNDERGRADUATE CATALOG [ARCHIVED CATALOG]

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ADVR 3320 - Account Planning & Management

Credit Hours: (3)
Description: Exploration of how account management is the center of decision-making and problem-solving—critical skills in today’s strategic media structure. Trends in account management, such as the account management information system will be included. PREREQUISITE: ADVR 3300 or PBRL 3400 or STRM 3200


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