University General Education Program (41 hours)

See Graduation from the University  for the University General Education Program requirements.

Bachelor of Arts (B.A.) (6-9 hours)

The Bachelor of Arts requirements  are in addition to University General Education Program requirements.

Journalism and Strategic Media Core

• JRSM 1700 - Survey of Media ** Credit Hours: (3)
• JRSM 1750 - Precision Language ** Credit Hours: (3)
• JRSM 2121 - Media Writing ** Credit Hours: (3)
• JRSM 3900 - Visual Media ** Credit Hours: (3)
• JRSM 4700 - Media Law ** Credit Hours: (3)

Public Relations (24 journalism and strategic media and 6 business hours):

• Major Core (12 hours)

• PBRL 3400 - Survey of Public Relations Credit Hours: (3)
• PBRL 3421 - Public Relations Writing ** Credit Hours: (3)
• PBRL 4410 - Public Relations Research Credit Hours: (3)
• PBRL 4440 - Public Relations Campaigns ** Credit Hours: (3)

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• One of the following:

• PBRL 4301 - Event Management/HPRM & PR Credit Hours: (3)
• PBRL 4421 - Crisis Comm in Public Relation Credit Hours: (3)
• PBRL 4430 - Media Relations Credit Hours: (3)
• PBRL 4431 - Music Promo/Public Relations Credit Hours: (3)

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• One of the following:

• JOUR 3120 - Reporting Credit Hours: (3)
• JOUR 3130 - Feature Writing/Reporting ** Credit Hours: (3)
• JOUR 3526 - Multimedia Storytelling Credit Hours: (3)

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• One of the following:
• ADVR 3300 - Survey of Advertising ** Credit Hours: (3)
• ADVR 3310 - Branding and Strategic Media Credit Hours: (3)
• JOUR 4500 - Web Publish I: html/CSS Credit Hours: (3)
• JRSM 4910 - Advanced Social Media ** Credit Hours: (3)

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• JRSM Elective 

• ADVR/JOUR/JRSM/PBRL elective (3)

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• Business courses (6 hours)

• MGMT 3110 - Organization and Mgmt ** Credit Hours: (3)
• MKTG 3010 - Principles of Marketing ** Credit Hours: (3)

Electives (19-25 hours)

Completion of courses to bring the total to 120 semester hours.

Typical 4-Year Public Relations Sequence

Total Hours: 120

Internship elective highly recommended last semester to enhance employability and complete minimum of 120 hours for degree.

Hours Required for Graduation: 120

*Must satisfy University General Education Program Requirement

**JRSM 1700  fulfills Social Science General Education Requirement

***Unless Fine Arts was taken in General Education humanities/Fine Arts, take Non-JOUR Elective (Minor)