Advertising Minor

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The minor in advertising introduces students to the skills and tools of the field of advertising. Its core focuses on the breadth of advertising while its electives allow students to specialize in a specific area of advertising.

To complete the minor in Advertising, a student must earn 18 hours of credit in the Department of Journalism & Strategic Media meeting the following conditions:

Advertising Minor Core

STRM 3200 - Intro to Strategic Media Credit Hours: 3
JRSM 3900 - Visual Media ** Credit Hours: (3)
JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)
Select Four of the Following:
ADVR 3310 - Branding and Strategic Media Credit Hours: (3)
ADVR 3320 - Account Planning & Management Credit Hours: (3)
ADVR 3321 - Copywriting Credit Hours: (3)
ADVR 3324 - Ad Creative Strategy Credit Hours: (3)
STRM 3250 - Audience & Analytics Credit Hours: 3
STRM 4290 - Campaign Research & Planning Credit Hours: 3
STRM 4295 - Campaigns Implementation & Eval Credit Hours: 3
Coursework for the minor will be determined by the student in conference with the advisor with the approval of the department chair.

Students with a major in either Creative Mass Media or Journalism can satisfy the requirements of the Advertising minor with STRM 3200, ADVR 3310 and 3 hours of any other ADVR course in addition to the shared Journalism and Strategic Media core of JRSM 1750, 2121, and 4700.

Students majoring in Strategic Media are not eligible for the Advertising minor.