The Bachelor of Arts in Strategic Media, concentration in Integrated Social Media, equips students with the practical skills and critical knowledge that they need to use social media to deepen impact in any industry, including strategy development, digital analytics, paid and organic social campaigns, and audience research. Integrated Social Media concentration graduates typically work as social media managers, entrepreneurs, or as public relations professionals in government, corporate, nonprofit or agency settings. Integrated Social Media students take 52 hours of credit from Journalism and Strategic Media and 9 hours from the Fogelman College of Business and Economics.
Students are strongly encouraged to use elective hours to obtain a minor. Minors in Marketing, Social Media Marketing, or foreign language are recommended.
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