Strategic Media - Integrated Social Media Concentration (BA)

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The Bachelor of Arts in Strategic Media, concentration in Integrated Social Media, equips students with the practical skills and critical knowledge that they need to use social media to deepen impact in any industry, including strategy development, digital analytics, paid and organic social campaigns, and audience research. Integrated Social Media concentration graduates typically work as social media managers, entrepreneurs, or as public relations professionals in government, corporate, nonprofit or agency settings. Integrated Social Media students take 52 hours of credit from Journalism and Strategic Media and 9 hours from the Fogelman College of Business and Economics.

University General Education Program (41 Hours)

See Graduation from the University for the University General Education Program requirements. English majors take ENGL 1010 , ENGL 1020 , and ENGL 2201 or ENGL 2202 to complete General Education Program Requirements and English Major requirements.

College and Degree (B.A.) Requirements (6-9 hours)

The College and Bachelor of Arts requirements are in addition to the University General Education Program requirements that are listed above.

Journalism and Strategic Media Core (16 hours)

JRSM 1700 - Intro to Media ** Credit Hours: (3)
JRSM 1750 - Media Writing I Credit Hours: (3)
JRSM 2121 - Media Writing II Credit Hours: (3)
JRSM 4700 - Media Law ** Credit Hours: (3)
JRSM 4950 - Professional Development** Credit Hours: 1

Internship or Practicum

Select one of the following (3 hours):
JRSM 4930 - Media Internship ** Credit Hours: (3)
JRSM 4940 - Student Media Practicum Credit Hours: (1-3)

Strategic Media Major Core

STRM 3200 - Intro to Strategic Media Credit Hours: 3
STRM 3210 - Intro to Strategic Writing** Credit Hours: (3)
STRM 3250 - Audience & Analytics Credit Hours: 3
STRM 4290 - Campaign Research & Planning** Credit Hours: 3
STRM 4295 - Campaigns Implementation & Evaluation** Credit Hours: 3
JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)
JRSM 4710 - Social Media & Society** Credit Hours: (3)

Marketing Requirements (9 hours)

Select three of the following (9 hours):
MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
MKTG 3140 - Integrated Marketing Communications Credit Hours: (3)
MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)
NOTES: Fogelman College of Business & Economics requires permits for all MKTG courses.

Integrated Strategic Media Concentration

STRM 3213 - Social Media Writing Credit Hours: (3)
STRM 4210 - Social Media Planning & Management Credit Hours: (3)
STRM 4706 - PR Ethics & Advocacy** Credit Hours: (3)
Select two of the following: Credits / Units: 6
STRM 4220 - Branding & Strategic Media** Credit Hours: (3)
STRM 4221 - Ad Creative Strategy Credit Hours: (3)
CRMM 4600 - Creative Social Video Credit Hours: (3)
CRMM 4920 - Information Design Credit Hours: (3)
JOUR 3526 - Multimedia Storytelling** Credit Hours: (3)
JOUR 4540 - Podcasting Credit Hours: 3

Typical 4-Year Integrated Social Media Sequence

Freshmen Year

JRSM 1700 - Intro to Media ** Credit Hours: (3)
JRSM 1750 - Media Writing I Credit Hours: (3)
ENGL 1010 - English Composition** Credit Hours: (3)
Foreign Language/B.A.
Social Behavioral Science (3)
JRSM 2121 - Media Writing II Credit Hours: (3)
JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)
ENGL 1020 - English Comp/Analysis** Credit Hours: (3)
Foreign Language/B.A.
Math (3)

Semester Totals 30 hours

Sophomore Year

STRM 3200 - Intro to Strategic Media Credit Hours: 3
STRM 3210 - Intro to Strategic Writing** Credit Hours: (3)
ENGL 2201 - Literary Heritage ** Credit Hours: (3)
OR
ENGL 2202 - Lit Heritage: African-American ** Credit Hours: (3)
Foreign Language/B.A.
History (3)
STRM 3213 - Social Media Writing Credit Hours: (3)
Humanities/Fine Arts (3)
Natural Science (4)
Foreign Language/B.A.
History (3)

Semester Totals 31 hours

Junior Year

STRM 4706 - PR Ethics & Advocacy** Credit Hours: (3)
ISM Elective (3)
Elective/Minor (3)
Humanities/Fine Art (3)
Natural Science (4)
STRM 3250 - Audience & Analytics Credit Hours: 3
STRM 4210 - Social Media Planning & Management Credit Hours: (3)
Elective/Minor (3)
COMM 2381 - Oral Communication Credit Hours: (3)
MKTG Elective (3)

Semester Totals 31 hours

Senior Year

JRSM 4700 - Media Law ** Credit Hours: (3)
JRSM 4930 - Media Internship ** Credit Hours: (3)
OR
JRSM 4940 - Student Media Practicum Credit Hours: (1-3)
STRM 4290 - Campaign Research & Planning** Credit Hours: 3
MKTG Elective (3)
JRSM 4950 - Professional Development** Credit Hours: 1
STRM 4295 - Campaigns Implementation & Evaluation** Credit Hours: 3
JRSM 4710 - Social Media & Society** Credit Hours: (3)
ISM Elective (3)
MKTG Elective (3)
Elective/Minor (3)

Academic Catalog

Strategic Media - Integrated Social Media Concentration (BA)

University General Education Program (41 Hours)

College and Degree (B.A.) Requirements (6-9 hours)

Journalism and Strategic Media Core (16 hours)

Internship or Practicum

Strategic Media Major Core

Marketing Requirements (9 hours)

Integrated Strategic Media Concentration

Typical 4-Year Integrated Social Media Sequence

Freshmen Year

Semester Totals 30 hours

Sophomore Year

Semester Totals 31 hours

Junior Year

Semester Totals 31 hours

Senior Year

Semester Totals 28 hours

Total Hours: 120

Hours Required for Graduation: 120