MRCH 3600 - Consumer Engagement in the Digital Era

Credit Hours: (3)

Description: In this course, students evaluate the impact of the Internet on consumer behaviors and learn to integrate evolving mobile commerce, social media, merchandise presentation technologies, and customer data analytics into effective merchandising strategies for the omni-channel era. Students will apply concepts by understanding their own digital presence and professional brand, in addition to assessing the digital presence of relevant individuals and organizations. PREREQUISITE: MRCH 2000 and MRCH 3000.