MKTG 4080 - Marketing Research **

(3) Research methods and procedures used in marketing to solve business problems; traditional and innovative research designs, sampling, data analysis, dissemination of results; applications of analytical techniques; confidence intervals, hypothesis testing, correlation/regression, and analysis of variance; overview of research process used by organizations to deliver superior customer satisfaction and develop new products and services. PREREQUISITE: SCMS 3711 and MKTG 3010.