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Apr 19, 2024
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MKTG 4630 - Social Media Strategies and Analytics (3) Enhances basic knowledge of social media marketing to include advanced skills in social media marketing planning and analytics. Current software, tools, and techniques allow students to explore the implications, opportunities, and challenges of successful social media integration into marketing strategy. Case studies demonstrate the dynamics of social media marketing decision-making. PREREQUISITE: MKTG 3340 .
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