MUID 3105 - Music Marketing & Management

(3) Exploration of tactics, strategies, and challenges in developing and managing careers of recording and touring artists; examination of the role and importance of an artist manager, what they do, and how they impact an artist’s career; details of planning an artist’s career, budgeting, advertising and publicity, developing marketing materials, and creating a comprehensive marketing plan. PREREQUISITE: MUID 2201, MKTG 3010, MUID 3506.