HCL 3030 - Healthcare Strategic Plan/Mktg **

(3) Steps to insure the viable future of an organization, considering the present and future environment in which it operates, as well as identifying its internal strengths and weaknesses, external expectations, and future opportunities and threats. The resultant plan is a document outlining future directions and strategies. A corollary strategy of marketing must be designed to include pricing of services, communication, advertising and promotion, distribution channels, and client/patient motivation and services.