Aug 09, 2022  
UofM 2021-2022 Undergraduate Catalog 
    
UofM 2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Advertising (B.A.)


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The Bachelor of Arts in Advertising trains students for advertising careers in agency, corporate, non-profit, and freelance settings. The advertising program is offered on campus in Memphis. Students learn multiple functions of the advertising business, including ad campaign development and execution, brand management, target audience research, media buying, and creative strategy development. Advertising students also graduate with Google analytics and social media analytics certifications. The Advertising major trains students to work as account executives, account planners, brand managers, copy writers, media buyers, media planners, researchers and social media managers. Advertising students take 51 hours of credit from Journalism and Strategic Media and 9 hours from the Fogelman College of Business and Economics.

Students are strongly encouraged to use elective hours to obtain a minor. Minors in Marketing, Social Media Marketing, or foreign language are recommended.

University General Education Program (41 hours)


See Graduation from the University  for the University General Education Program requirements.

College and Degree (B.A.) Requirements (6-9 hours)


The College and Bachelor of Arts requirements  are in addition to the University General Education Program requirements that are listed above.

Journalism and Strategic Media Core (21 hours)


Internship or Practicum


Core Elective


Advertising (30 hours Journalism and Strategic Media and 9 Marketing hours):


Electives


Completion of courses to bring the total to 120 semester hours.

Typical 4-Year Advertising Sequence


Freshman Year


Semester Totals 30 hrs


Sophomore Year


Semester Totals 31 hrs


Junior Year


Semester Totals 31 hrs


Senior Year


Semester Totals 30 hrs


Total Hours: 120


Internship elective highly recommended last semester to enhance employability and complete minimum of 120 hours for degree.

Hours Required for Graduation: 120


*Must satisfy University General Education Program Requirement

**JRSM 1700  fulfills Social Science General Education Requirement

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