Aug 10, 2022  
UofM 2021-2022 Undergraduate Catalog 
    
UofM 2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Public Relations - (B.A.)


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The Bachelor of Arts in Public Relations trains students for careers in public relations in agency, corporate, nonprofit, government and freelance settings. The public relations program is offered on campus in Memphis, on campus at Lambuth and online through UofM Global. Public relations graduates typically work as account executives, corporate communications specialists, crisis specialists, event planners, researchers and social media managers. Public relations students graduate with multiple certifications, including social media management, Google tools and media analysis. Public relations students take 51 hours of credit from Journalism and Strategic Media and 9 hours from the Fogelman College of Business and Economics.

Students are strongly encouraged to use elective hours to obtain a minor. Minors in Marketing, Social Media Marketing, Political Science, Nonprofit Administration, or foreign language are recommended.

University General Education Program (41 hours)


See Graduation from the University  for the University General Education Program requirements.

College and Degree (B.A.) Requirements (6-9 hours)


The College and Bachelor of Arts requirements  are in addition to the University General Education Program requirements that are listed above.

Journalism and Strategic Media Core (15 hours)


Internship or Practicum


Additional Public Relations Requirements (24 hours)


Fogelman College of Business & Economics courses:


Three of the following: (9 hours)

Typical 4-Year Public Relations Sequence


Freshman Year


Semester Totals 30 hrs


Sophomore Year


Semester Totals 31 hrs


Junior Year


Semester Totals 31 hrs


Senior Year


Semester Totals 30 hrs


Total Hours: 120


Internship elective highly recommended last semester to enhance employability and complete minimum of 120 hours for degree.

Hours Required for Graduation: 120


*Must satisfy University General Education Program Requirement

**JRSM 1700  fulfills Social Science General Education Requirement

 

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