Nov 23, 2024

UofM 2021-2022 Undergraduate Catalog

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UofM 2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Management Minor

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Requirements

For Students Whose Major Is in Another College of the University (18 hours):

MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
MKTG 3012 - Consumer Insights Credit Hours: (3)
MKTG 3140 - Integrated Marketing Communications Credit Hours: (3)
SCMS 2610 - Introduction to Supply Chain Management ** Credit Hours: (3)

Six Semester Hours Chosen by the Student From the Following:

MKTG 3320 - Retailing Management ** Credit Hours: (3)
MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
MKTG 3410 - Building Buyer/Seller Relationships Credit Hours: (3)
MKTG 4230 - Services Marketing Credit Hours: (3)
MKTG 4470 - Essentials of Negotiation ** Credit Hours: (3)
MKTG 4530 - International Marketing ** Credit Hours: (3)
MKTG 4550 - MKTG Business Solutions for Sustainability Credit Hours: (3)
MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)
SCMS 4620 - Logistics Management Credit Hours: (3)
SCMS 4650 - Supply Management Credit Hours: (3)

For Students Whose Major Is in Another Department in the Fogelman College of Business and Economics (9 hours):

MKTG 3012 - Consumer Insights Credit Hours: (3)
MKTG 3140 - Integrated Marketing Communications Credit Hours: (3)

Three Semester Hours Chosen by the Student From the Following:

MKTG 3320 - Retailing Management ** Credit Hours: (3)
MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
MKTG 3410 - Building Buyer/Seller Relationships Credit Hours: (3)
MKTG 4230 - Services Marketing Credit Hours: (3)
MKTG 4470 - Essentials of Negotiation ** Credit Hours: (3)
MKTG 4530 - International Marketing ** Credit Hours: (3)
MKTG 4550 - MKTG Business Solutions for Sustainability Credit Hours: (3)
MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)
SCMS 2610 - Introduction to Supply Chain Management ** Credit Hours: (3)
SCMS 4620 - Logistics Management Credit Hours: (3)
SCMS 4650 - Supply Management Credit Hours: (3)

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