May 18, 2024  
UOFM 2022-2023 UNDERGRADUATE CATALOG 
    
UOFM 2022-2023 UNDERGRADUATE CATALOG [ARCHIVED CATALOG]

Marketing, (B.B.A.)


Return to {$returnto_text} Return to: Undergraduate Programs (All Programs)

University General Education Program (41 hours)


See Graduation from the University  for the University General Education Program requirements. Note that MATH 1710 MATH 1830 , MATH 1421 , or MATH 1910  (Mathematics requirement) and ECON 2010   and ECON 2020   (Social/Behavioral Sciences requirement) with a minimum grade of “C” are specified for the B.B.A. degree.

Lower Division Business Core


No grade below “C” and a minimum of 2.25 GPA in the major

The Major (24 hours)


No grade below “C” and a minimum 2.00 GPA in the major.

A Minimum of 24 Upper Division Semester Hours in Marketing Courses as Follows:


Recommended Emphasis Electives (15 hrs)


Note: These are recommendations to build focused knowledge and a skill set in specific aspects of marketing. They are not “required” and the emphasis recommendations do not represent formal university-recognized tracks.

Sales and Account Management


Brand Management


Return to {$returnto_text} Return to: Undergraduate Programs (All Programs)