Strategic Social Media Minor

The minor in Strategic Social Media introduces students to the skills and tools of the field of social media content creation and analysis. Its core focused on the breadth of social media while its electives allow students to specialize in a specific area of social media.

To complete the minor in Strategic Social Media, a student must earn 18 hours of credit in Journalism & Strategic Media:

Required Courses:

• JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)
• PBRL 3421 - Intro to Public Relations Writing ** Credit Hours: (3)
• PBRL 3441 - Strategic Writing for Social Media Credit Hours: (3)
• PBRL 4450 - Social Media Planning and Management Credit Hours: (3)

Electives:

Select two of the following:

• ADVR 3324 - Creative Strategy Credit Hours: (3)
• ADVR 3310 - Branding and Strategic Media Credit Hours: (3)
• CRMM 4920 - Information Design Credit Hours: (3)
• PBRL 3431 - Applied Public Relations Writing Credit Hours: (3)

• Coursework for all minors will be determined by the student in conference with the advisor with the approval of the department chair.

   

  Students with a major in either advertising or journalism can satisfy the requirements of the strategic social media minor with PBRL 3421, PBRL 3441 and PBRL 4450 in addition to the shared Journalism and Strategic Media core of JRSM 1750, 2121, and 4700. Students majoring in public relations are not eligible for the strategic social media minor.