Advertising Minor

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The minor in advertising introduces students to the skills and tools of the field of advertising. Its core focuses on the breadth of advertising while its electives allow students to specialize in a specific area of advertising.

To complete the minor in Advertising, a student must earn 18 hours of credit in the Department of Journalism & Strategic Media meeting the following conditions:

Advertising Minor Core

ADVR 3300 - Intro to Advertising ** Credit Hours: (3)
Select One of the following:
JRSM 3900 - Visual Media ** Credit Hours: (3)
JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)
Select Four of the Following:
ADVR 3310 - Branding and Strategic Media Credit Hours: (3)
ADVR 3320 - Strategic Account Management Credit Hours: (3)
ADVR 3321 - Copywriting Credit Hours: (3)
ADVR 3330 - Digital Analytics & Evaluation Credit Hours: (3)
ADVR 3324 - Creative Strategy Credit Hours: (3)
ADVR 4326 - Advertising Research Credit Hours: (3)
ADVR 4327 - Media Planning Credit Hours: (3)
ADVR 4328 - Strategic Adv Campaigns Credit Hours: (3)
Coursework for the minor will be determined by the student in conference with the advisor with the approval of the department chair.

Students with a major in either journalism or public relations can satisfy the requirements of the Advertising minor with ADVR 3300, ADVR 3310 and 3 hours of any other ADVR course in addition to the shared Journalism and Strategic Media core of JRSM 1750, 2121, and 4700. Students majoring in advertising are not eligible for the advertising minor.