University General Education Program (41 hours)

See Graduation from the University  for the University General Education Program requirements. Note that MATH 1710 , MATH 1830 , MATH 1421 , or MATH 1910  (Mathematics requirement) and ECON 2010   and ECON 2020   (Social/Behavioral Sciences requirement) with a minimum grade of “C” are specified for the B.B.A. degree.

Lower Division Business Core

No grade below “C” and a minimum of 2.25 GPA in the major.  For Accounting majors, no grade below “C -” and a minimum of 2.5 GPA in the major. 

• ACCT 2010 - Financial Accounting Credit Hours: (3) (To major in Accounting, a student must have earned a grade of at least “B-” in ACCT 2010)
• ACCT 2020 - Managerial ACCT/Non-Acct Major Credit Hours: (3) Not Required for Acct. Majors
• ECON 2010 - Intro to Macroeconomics** Credit Hours: (3)
• ECON 2020 - Intro to Microeconomics** Credit Hours: (3)
• MIS 2749 - Foundation/Information Systems ** Credit Hours: (3)
• SCMS 2610 - Introduction to Supply Chain Management ** Credit Hours: (3)

• Take either:

• SCMS 2710 - Business Analytics -Statistics ** Credit Hours: (3)

• OR

• MATH 1530 - Prob/Statistics/Non Calculus** Credit Hours: (3)

• Take one from:

• MATH 1710 - College Algebra ** Credit Hours: (3)
• MATH 1830 - Elementary Calculus** Credit Hours: (3)
• MATH 1910 - Calculus I ** Credit Hours: (4)
• MATH 1421 - Honors Calculus I Credit Hours: (4)

Upper Division Business Core

No grade below “C-” and a 2.00 GPA in the following Upper Division Business Core:

• ACCT 3130 - Legal/Social/Political Environ ** Credit Hours: (3)
• FIR 3410 - Financial Management ** Credit Hours: (3)
• MGMT 3110 - Principles of Management** Credit Hours: (3)
• MGMT 3033 - Communication and Career Readiness for Accounting Professionals Credit Hours: 3 (strongly recommended for Accounting Majors)  

• OR

• MGMT 3032 - Communication and Career Readiness for Business Professionals Credit Hours: 3
• MGMT 4710 - Strategic Management ** Credit Hours: (3) (Registration limited to graduating seniors)
• MIS 3210 - Critical Thinking Using Analytics ** Credit Hours: (3)
• MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
• SCMS 3711 - Business Analytics - Tools ** Credit Hours: (3)

•  

• Choose One From the Following:

• ECON 4350 - International Econ Credit Hours: (3)
• ECON 4351 - International Monetary Theory/Policy Credit Hours: (3)
• FIR 4550 - International Finance ** Credit Hours: (3)
• MGMT 4510 - International Business Communication ** Credit Hours: (3)
• MGMT 4810 - International Management ** Credit Hours: (3)
• MIS 4310 - Global Information Technology ** Credit Hours: (3)
• MKTG 4530 - International Marketing ** Credit Hours: (3)
• MKTG 4550 - MKTG Business Solutions for Sustainability Credit Hours: (3)

The Major (24 hours)

No grade below “C” and a minimum 2.00 GPA in the major.

Recommended Emphasis Electives (15 hrs)

Note: These are recommendations to build focused knowledge and a skill set in specific aspects of marketing. They are not “required” and the emphasis recommendations do not represent formal university-recognized tracks.

• MKTG 3140 - Integrated Marketing Communications Credit Hours: (3)
• MKTG 3320 - Retailing Management ** Credit Hours: (3)
• MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
• MKTG 3350 - Creativity in Marketing Communication Credit Hours: (3)
• MKTG 3410 - Building Buyer/Seller Relationships Credit Hours: (3)
• MKTG 4151 - Advanced Marketing Analytics Credit Hours: (3)
• MKTG 4230 - Services Marketing Credit Hours: (3)
• MKTG 4250 - Behavioral Research for Marketing Organizations Credit Hours: (3)
• MKTG 4350 - Digital and Social Media Marketing Analytics Credit Hours: (3)
• MKTG 4410 - Sales Management Credit Hours: (3)
• MKTG 4411 - Sales Internship Credit Hours: (1-6)
• MKTG 4470 - Essentials of Negotiation ** Credit Hours: (3)
• MKTG 4611 - Social Media Internship/Practicum Credit Hours: (1-6)
• MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)
• MKTG 4910 - Problems in Marketing Credit Hours: (1-3)
• MKTG 4911 - Marketing Internship Credit Hours: (1-6)
• MKTG 4996 - Senior Honors Thesis Credit Hours: (3)

Marketing Communications

• MKTG 3140 - Integrated Marketing Communications Credit Hours: (3)
• MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
• MKTG 3350 - Creativity in Marketing Communication Credit Hours: (3)

• and either

• JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)

• or

• MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)

• and either

• JRSM 4940 - Student Media Practicum Credit Hours: (1-3)

• or

• MKTG 4911 - Marketing Internship Credit Hours: (1-6)

Digital and Social Media Marketing

• MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
• MKTG 3350 - Creativity in Marketing Communication Credit Hours: (3)
• MKTG 4350 - Digital and Social Media Marketing Analytics Credit Hours: (3)
• MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)

• and either

• MKTG 4611 - Social Media Internship/Practicum Credit Hours: (1-6)

• or

• JRSM 4940 - Student Media Practicum Credit Hours: (1-3)

Marketing Analytics

• MKTG 4151 - Advanced Marketing Analytics Credit Hours: (3)
• MKTG 4250 - Behavioral Research for Marketing Organizations Credit Hours: (3)
• MKTG 4350 - Digital and Social Media Marketing Analytics Credit Hours: (3)
• MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)

• and either

• MKTG 4911 - Marketing Internship Credit Hours: (1-6)

• or

• Marketing Recommended Emphasis Elective

Sales and Account Management

• MKTG 3350 - Creativity in Marketing Communication Credit Hours: (3)
• MKTG 3410 - Building Buyer/Seller Relationships Credit Hours: (3)
• MKTG 4410 - Sales Management Credit Hours: (3)
• MKTG 4470 - Essentials of Negotiation ** Credit Hours: (3)

• and either

• MKTG 4911 - Marketing Internship Credit Hours: (1-6)

• or

• Marketing Recommended Emphasis Elective

Brand Management

• MKTG 3140 - Integrated Marketing Communications Credit Hours: (3)
• MKTG 4250 - Behavioral Research for Marketing Organizations Credit Hours: (3)
• MKTG 4530 - International Marketing ** Credit Hours: (3)
• MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)

• and either

• MKTG 4911 - Marketing Internship Credit Hours: (1-6)

• or

• Marketing Recommended Emphasis Elective