Strategic Media - Public Relations Concentration (BA)

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The Bachelor of Arts in Strategic Media - Public Relations Concentration trains students for careers in public relations in agency, corporate, nonprofit, government and freelance settings. The public relations program is offered on campus in Memphis, on campus at Lambuth and online through UofM Global. Public relations graduates typically work as account executives, corporate communications specialists, crisis specialists, event planners, researchers and social media managers. Public relations students graduate with multiple certifications, including social media management, Google tools and media analysis. Public relations students take 52 hours of credit from Journalism and Strategic Media and 9 hours from the Fogelman College of Business and Economics.

University General Education Program (41 Hours)

See Graduation from the University for the University General Education Program requirements. English majors take ENGL 1010 , ENGL 1020 , and ENGL 2201 or ENGL 2202 to complete General Education Program Requirements and English Major requirements.

College and Degree (B.A.) Requirements (6-9 hours)

The College and Bachelor of Arts requirements are in addition to the University General Education Program requirements that are listed above.

Journalism and Strategic Media Core (16 hours)

JRSM 1700 - Intro to Media ** Credit Hours: (3)
JRSM 1750 - Media Writing I Credit Hours: (3)
JRSM 2121 - Media Writing II Credit Hours: (3)
JRSM 4700 - Media Law ** Credit Hours: (3)
JRSM 4950 - Professional Development** Credit Hours: 1

Internship or Practicum

Select one of the following (3 hours):
JRSM 4930 - Media Internship ** Credit Hours: (3)
JRSM 4940 - Student Media Practicum Credit Hours: (1-3)

Strategic Media Major Core

STRM 3200 - Intro to Strategic Media Credit Hours: 3
STRM 3210 - Intro to Strategic Writing** Credit Hours: (3)
STRM 3250 - Audience & Analytics Credit Hours: 3
STRM 4290 - Campaign Research & Planning** Credit Hours: 3
STRM 4295 - Campaigns Implementation & Evaluation** Credit Hours: 3
JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)
JRSM 4710 - Social Media & Society** Credit Hours: (3)

Marketing Requirements (9 hours)

Select three of the following (9 hours):
MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
MKTG 3140 - Integrated Marketing Communications Credit Hours: (3)
MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)
NOTES: Fogelman College of Business & Economics requires permits for all MKTG courses.

Public Relations Concentration

STRM 3212 - Public Relations Writing** Credit Hours: (3)
STRM 4706 - PR Ethics & Advocacy** Credit Hours: (3)
Select two of the following: Credits / Units: 6
STRM 4230 - Event Planning for PR Credit Hours: (3)
STRM 4231 - Crisis Communication** Credit Hours: (3)
STRM 4232 - Entertainment PR Credit Hours: (3)
STRM 4233 - Media Relations Credit Hours: (3)
STRM 4234 - Nonprofit PR** Credit Hours: (3)
STRM 4235 - Corporate PR Credit Hours: 3
Select one of the following: Credits / Units: 3
STRM 4220 - Branding & Strategic Media** Credit Hours: (3)
STRM 4222 - Account Planning & Management** Credit Hours: (3)
JOUR 3526 - Multimedia Storytelling** Credit Hours: (3)
JOUR 4540 - Podcasting Credit Hours: 3

Typical 4-Year Public Relations Sequence

Freshmen Year

JRSM 1700 - Intro to Media ** Credit Hours: (3)
JRSM 1750 - Media Writing I Credit Hours: (3)
ENGL 1010 - English Composition** Credit Hours: (3)
Foreign Language/B.A.
Social Behavioral Science (3)
JRSM 2121 - Media Writing II Credit Hours: (3)
JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)
ENGL 1020 - English Comp/Analysis** Credit Hours: (3)
Foreign Language/B.A.
Math (3)

Semester Totals 30 hours

Sophomore Year

STRM 3200 - Intro to Strategic Media Credit Hours: 3
STRM 3210 - Intro to Strategic Writing** Credit Hours: (3)
ENGL 2201 - Literary Heritage ** Credit Hours: (3)
OR
ENGL 2202 - Lit Heritage: African-American ** Credit Hours: (3)
Foreign Language/B.A.
History (3)
PBRL 3431 - Public Relations Writing Credit Hours: (3)
Humanities/Fine Arts (3)
Natural Science (4)
Foreign Language/B.A.
History (3)

Semester Totals 31 hours

Junior Year

PBRL 4706 - Public Relations Ethics and Advocacy Credit Hours: (3)
PR Elective (3)
Elective/Minor (3)
Humanities/Fine Art (3)
Natural Science (4)
STRM 3250 - Audience & Analytics Credit Hours: 3
PR Elective (3)
Elective/Minor (3)
MKTG Elective (3)
COMM 2381 - Oral Communication Credit Hours: (3)

Semester Totals 31 hours

Senior Year

JRSM 4700 - Media Law ** Credit Hours: (3)
JRSM 4930 - Media Internship ** Credit Hours: (3)
OR
JRSM 4940 - Student Media Practicum Credit Hours: (1-3)
STRM 4290 - Campaign Research & Planning** Credit Hours: 3
MKTG Elective (3)
JRSM 4950 - Professional Development** Credit Hours: 1
STRM 4295 - Campaigns Implementation & Evaluation** Credit Hours: 3
JRSM 4910 - Social Media and Society** Credit Hours: (3)
Strategic Media Elective (3)
MKTG Elective (3)
Elective/Minor (3)

Semester Totals 28 hours

Total Hours: 120

Hours Required for Graduation: 120

*Must satisfy University General Education Program Requirement

**Course also available online through UofM Global

***JRSM 1700 fulfills Social Science General Education Requirement