ADVR 3324 - Creative Strategy

Credit Hours: (3)

Description: Introduction to advertising creative strategy. Students learn the creative process, copywriting, and design. Students learn how to create print advertising, banner advertising, radio advertising, TV advertising, outdoor advertising, and social media advertising. Fee $35 per credit hour One lecture hour, four laboratory hours per week. PREREQUISITE: JRSM 2121; JRSM 3905 or JRSM 3900.