Dec 30, 2024  
UofM 2020-2021 Undergraduate Catalog 
    
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UofM 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 4326 - Advertising Research

Credit Hours: (3)
Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis. PREREQUISITE: JRSM 2121 , ADVR 3300 , MKTG 3010 . COREQUISITE: ADVR 4327 .


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