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Oct 11, 2024
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ADVR 4326 - Advertising Research Credit Hours: (3) Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis. PREREQUISITE: JRSM 2121 , ADVR 3300 , MKTG 3010 . COREQUISITE: ADVR 4327 .
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