PBRL 4430 - Media Relations

Credit Hours: (3)

Description: Development of media relations skills, including advanced writing of collateral materials, presentations, pitching and media training. Hands-on experience will be integrated into the curriculum to include conducting press conferences, media interviews and media training. Industry standard strategic tools and techniques for successful media relationships will be explored. Fee $35 per credit hour PREREQUISITE: PBRL 3421, Permit and 60 hours