Aug 07, 2022  
UofM 2020-2021 Undergraduate Catalog 
    
UofM 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 3320 - Strategic Account Management

Credit Hours: (3)
Description: Exploration of how account management is the center of decision-making and problem-solving—critical skills in today’s strategic media structure. Trends in account management, such as the account management information system will be included. PREREQUISITE: ADVR 3300 or PBRL 3400



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