Mar 28, 2024  
UofM 2021-2022 Undergraduate Catalog 
    
UofM 2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

ADVR 4326 - Advertising Research

Credit Hours: (3)
Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis. PREREQUISITE: JRSM 2121 , ADVR 3300 , MKTG 3010 . COREQUISITE: ADVR 4327 .



Add to Portfolio (opens a new window)