Program: Advertising (B.A.) - University of Memphis

Apr 04, 2025

UofM 2020-2021 Undergraduate Catalog

University General Education Program (41 hours)

See Graduation from the University for the University General Education Program requirements.

College and Degree (B.A.) Requirements (6-9 hours)

The College and Bachelor of Arts requirements are in addition to the University General Education Program requirements that are listed above.

Journalism and Strategic Media Core (18 hours)

JRSM 1700 - Intro to Media ** Credit Hours: (3)
JRSM 1750 - Precision Language ** Credit Hours: (3)
JRSM 2121 - Media Writing ** Credit Hours: (3)
JRSM 4700 - Media Law ** Credit Hours: (3)

Core Elective

Select one of the following (3 hours):
JRSM 4702 - Media, Diversity & Society ** Credit Hours: (3)
JRSM 4704 - Issues in Sport and Media Credit Hours: (3)
JRSM 4708 - Media Ethics Credit Hours: (3)
JRSM 4716 - Media History Credit Hours: (3)
JRSM 4720 - Presidents and the Press Credit Hours: (3)
JRSM 4910 - Social Media and Society** Credit Hours: (3)

Internship or Practicum

Select one of the following (3 hours):
JRSM 4930 - Media Internship ** Credit Hours: (3)
JRSM 4940 - Student Media Practicum Credit Hours: (1-3)

Advertising (30 hours Journalism and Strategic Media and 9 Marketing hours):

Electives

Completion of courses to bring the total to 120 semester hours.

Typical 4-Year Advertising Sequence

Freshman Year

JRSM 1700 - Intro to Media ** Credit Hours: (3) **
JRSM 1750 - Precision Language ** Credit Hours: (3)
Foreign Language/B.A. (3)
Social/Behavioral Sciences (3) *
ENGL 1010 - English Composition** Credit Hours: (3)
JRSM 2121 - Media Writing ** Credit Hours: (3)
JRSM 3900 - Visual Media ** Credit Hours: (3)
Foreign Language/B.A. (3)
Fine Arts (3) *
ENGL 1020 - English Comp/Analysis** Credit Hours: (3)

Semester Totals 30 hrs

Sophomore Year

ADVR 3300 - Intro to Advertising ** Credit Hours: (3)
Non-JRSM Elective (Minor) (3)
Foreign Language/B.A. (3)
History (3) *
ENGL 2201 - Literary Heritage ** Credit Hours: (3) or
ENGL 2202 - Lit Heritage: African-American ** Credit Hours: (3)
ADVR 3310 - Branding and Strategic Media Credit Hours: (3)
Humanities/Fine Arts (3)*
Natural Science (4) *
Foreign Language/B.A. (3)
MATH (3) *

Semester Totals 31 hrs

Junior Year

ADVR 3324 - Creative Strategy Credit Hours: (3)
MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
Natural Science (4) *
History (3) *
Non-JRSM Elective (Minor) (3)
CRMM 4900 - Creative Media Lab Credit Hours: (3)
MKTG 3012 - Consumer Behavior ** Credit Hours: (3)
Non-JRSM Elective (Minor) (3)
Non-JRSM elective (Minor) (3)
COMM 2381 - Oral Communication ** Credit Hours: (3)

Semester Totals 31 hrs

Senior Year

ADVR 4326 - Advertising Research Credit Hours: (3)
ADVR 4327 - Media Planning Credit Hours: (3)
Non-JOUR Elective (Minor) (3)
Non-JOUR Elective (Minor) (1)
JRSM 4700 - Media Law ** Credit Hours: (3)
ADVR 4328 - Strategic Adv Campaigns Credit Hours: (3)
JRSM 4930 - Media Internship ** Credit Hours: (3) or
JRSM 4940 - Student Media Practicum Credit Hours: (1-3)
UD JRSM Elective (3)
ADVR/JOUR/JRSM/PBRL elective (3)
Non-JRSM Elective (Minor) (3)

Semester Totals 28 hrs

Total Hours: 120

Internship elective highly recommended last semester to enhance employability and complete minimum of 120 hours for degree.

Hours Required for Graduation: 120

*Must satisfy University General Education Program Requirement

**JRSM 1700 fulfills Social Science General Education Requirement

Advertising (B.A.)

University General Education Program (41 hours)

College and Degree (B.A.) Requirements (6-9 hours)

Journalism and Strategic Media Core (18 hours)

Core Elective

Internship or Practicum

Advertising (30 hours Journalism and Strategic Media and 9 Marketing hours):

Major Core (21 hours)

Advertising electives (9 hours)

Marketing (9 hours)

Electives

Typical 4-Year Advertising Sequence

Freshman Year

Semester Totals 30 hrs

Sophomore Year

Semester Totals 31 hrs

Junior Year

Semester Totals 31 hrs

Senior Year

Semester Totals 28 hrs

Total Hours: 120

Hours Required for Graduation: 120